Why Chase
I spent seven years in full-cycle K–12 SaaS sales building a territory from roughly $300K to a $2.5M annualized pace. Today I help founders and growing companies turn customer insight into repeatable revenue systems through software, AI, automation, workflows, and operational design.
Most consultants stop at strategy. Most engineers stop at software. Most salespeople stop at the close. The work I do connects all three, and it runs in four moves.
Find where revenue actually breaks. Discovery calls, pipeline reviews, CRM audits, time with the people doing the work. Separate symptoms from root causes before anything gets built.
Turn the diagnosis into a system: stages, ownership, rules, workflows, and the numbers that tell you whether it's working.
Ship the software. Custom CRMs, automations, AI workflows, integrations, dashboards. Working systems in production, not recommendations in a slide.
Make it stick. Documentation, onboarding, playbooks, and the follow-through that turns a new system into how the business actually runs.
Start with Snap! Mobile. Not the software, not the AI, not the companies I've started. Seven years as a Senior Account Executive selling fundraising and engagement technology into K–12 schools is the proof underneath everything else on this page.
Territory growth
First rep in a territory doing roughly $300K. $750K in year one. Then $1.3M, $1.8M, $2.0M, and a $2.5M annualized pace.
Full-cycle sales
Prospecting, discovery, demos, closing, launch support, renewal, expansion. Every stage of every deal, no handoffs.
Stakeholder complexity
Coaches, athletic directors, principals, bookkeepers, district leaders, parents, and competing vendors. Often inside the same deal, at a typical deal size of $8,500 to $10,000.
Renewals
I kept the accounts I sold, which means I lived with every promise I made at the close. That changes how you sell.
Expansion
One target program refused meetings for years. I won the schools around it, used their results as proof, earned the account after roughly three years, and kept it for roughly four.
That period is why the technical work lands. When I build a CRM, I know what a rep will actually log at 7pm in a school parking lot. When I automate follow-up, I know which touches move a deal and which ones annoy a buyer. When I design a pipeline, the stages match how customers actually buy, because I spent seven years watching them buy.
2009–2015
Criminal investigator, Security Forces, Eglin AFB. Diagnostic questioning, evidence, documentation, and judgment under pressure.
2016–2020
Acquired Chattanooga Functional Fitness roughly two weeks after an unexpected job loss. Owned sales, staffing, retention, and P&L. Sold the business in 2020.
2018–2025
Senior Account Executive at Snap! Mobile. Built one K–12 territory from roughly $300K to a $2.5M annualized pace, full cycle.
2025
Started Whited Consulting. Consulting and software for founders and owner-led businesses, roughly $15K to $25K a month.
2025–2026
Built custom CRMs, scheduling, roof measurement, and field-ops software for paying clients through Buildout Studios.
Now
Building AI-powered revenue systems: Pocket Agent, AI workflows, and go-to-market infrastructure that founders can actually run.
Production software, running today, with real users and real pricing. Each one exists because I hit the problem myself or watched a customer hit it.
The closest label is a forward-deployed GTM builder.
Not a consultant who hands you a deck. Not a GTM engineer who only lives in the tooling. Someone who sits inside the business, works the actual pipeline, and builds the systems while using them. I'm strongest when:
| Area | Most salespeople | Most engineers | Me |
|---|---|---|---|
| Customers | Understand them deeply | Meet them secondhand | Understand them, then build for them |
| Discovery | Runs it | Rarely sits in it | Runs it, then turns it into software |
| Systems | Works around broken ones | Builds them to spec | Builds them around how customers actually buy |
| The CRM | Complains about it | Configures it | Makes it reflect how deals actually move |
| Automation | Requests it | Ships it | Decides what deserves it, then ships it |
| Revenue | Owns the number | Owns the code | Owns the number and the system behind it |
I started as the first rep in a territory doing roughly $300K. The motion I built was field-led: reach coaches and program leaders before the school day started, back it with calls, texts, referrals, and district relationships.
The territory hit $750K in year one. Then $1.3M, $1.8M, $2.0M, and a $2.5M annualized pace. Full cycle the whole way: I prospected the accounts, closed them, launched them, renewed them, and grew them.
I ran my own residential exteriors company: roofing, siding, gutters. I built the software that ran it, from lead capture through estimates, production, and collections, because nothing on the market matched how the work actually moved.
Then I extracted that software into reusable contractor templates. Custom contractor builds at Buildout Studios now start from those templates instead of a blank repo, and Buildout Measure exists because I knew firsthand how slow roof measurement was.
A home-improvement contractor in Chicago hired Buildout Studios for a custom CRM. He walked me through how an insurance restoration job actually moves, from first inspection through final payment, roughly fifty steps.
I built his workflow into software he owns: staged automations, e-signature, damage-report PDFs, photo documentation on every job, and an instant quote widget priced for his market. He paid $3,500 plus hosting, and he runs his business on it today.
Career Operating Manual
DOCXA structured record of how I think, sell, build, lead, and create repeatable business systems. The narrative behind the resume.
DownloadResume
DOCXRevenue leadership, K–12 SaaS full-cycle sales, entrepreneurship, AI workflow design, and GTM systems experience.
DownloadExecutive Bio
In progressThe short-form version of this page for boards, event pages, and press. Not written yet; this page is the current source.
Interview Playbook
QueuedHow I answer the hard questions, with the stories behind each answer. Queued behind the bio; it will appear here when it ships.
Whether that's through Whited Consulting or as part of your team.